All-purpose flour is a blend of hard and soft wheat; it may be bleached or unbleached. It is usually called “plain flour”. Flour that is bleached naturally as it ages are labeled “unbleached” while chemically treated flour is labeled “bleached”. Bleached flour has less protein than unbleached flour. Bleached is best for pie crusts, cookies, quick breads, pancakes, and waffles. Foods made of maida are not considered to be particularly healthy. Still, during festive days, especially in South India, maida is a common ingredient. Maida Flour is nothing but highly refined wheat flour